Monday, May 2, 2011

Corporate sponsors for sport

VW, Citibank and Vodafone are some of the promotors/sponsors of 2011 IPL. It makes you reflect on how far cricket as a sports industry has come in India. There was a time when Pan Masala and shaving cream makers were the sharp end of sports endorsement.


Source : iplt20.com

One only wishes some of this money could shower it's attention on other sports. It's a 1.2 billion strong nation.

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