Tata Nano has hit the 10000 car sales mark for the month of April 2011. This is a significant recovery from November 2010 when they sold only about 500 units. The jury is still out on the success of the car.
However, what is absolutely clear is the fortune at the bottom of the pyramid (PDF). If you are interested in reading more, "The Fortune at the Bottom of the Pyramid" is an excellent work by the late C.K.Prahalad. Many companies in India are embracing this philosophy with a great deal of success. Tata motors has been opening up showrooms in many parts of the hinterland. With per-capita incomes doubling every seven years , businesses in India can ride the "nano" wave with considerably success.
Along the way they are sure to reinvent the way products are built and marketed. Tata Nano could only be a tip of the iceberg in frugal innovation.
However, what is absolutely clear is the fortune at the bottom of the pyramid (PDF). If you are interested in reading more, "The Fortune at the Bottom of the Pyramid" is an excellent work by the late C.K.Prahalad. Many companies in India are embracing this philosophy with a great deal of success. Tata motors has been opening up showrooms in many parts of the hinterland. With per-capita incomes doubling every seven years , businesses in India can ride the "nano" wave with considerably success.
Along the way they are sure to reinvent the way products are built and marketed. Tata Nano could only be a tip of the iceberg in frugal innovation.
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